Microsoft’s second application for the iTunes App store is one exclusive for the iPhone by using the in built camera. Using technology similar to bar codes the Tag Reader will decode a specific Microsoft rendered tag and follow the action. Whether it’s taking you to a web page,sending you a text message or starting a phone call the opportunities are endless especially for advertising. You can make your own tags now at http://tag.microsoft.com/

Can you imagine if this kicked off how the world would change? Everyone would be connected somehow and advertising would take on a whole new level we wouldn’t be seeing the eye candy of billboards but the companies focusing on how easy it would be to pull us in to their online stores. You could be checking up on opening times of a shop over Christmas maybe by just taking a photo of the tag, or maybe getting a list of all their customer helplines. Whatever the future holds it definitely will be more targeted towards the customer.

If you’ve downloaded the application check out my favourite one, can you guess?